Assert your expertise
With web users, employees, partners and search engines.
So that no one questions your authority in your market
Internet users and search engines will identify you as the specialists in your market. You are the most relevant player in your industry...
Let people know!
Experience - Expertise - Authority - Trust
E-E-A-T audit
No room for doubt!
Your content and your editorial strategy are examined with a fine-tooth comb. Identify the flaws in your message! Fill in the gaps that sow hesitation among your web users and indecision among your partners.
👀 Competitive research and competitorauthority strategy
♟️ Audit your content content strategy
🚩 Identification of obstacles to E-E-A-T recommendations
🎓 Device recommendation to mark your expertise
🤝 Recommendation of devices to increase the level of trust between the search engine and Internet users
Helpful Content Update
The update "Helpful Content" update of August 2022 affirms the ambition of France's leading search engine to promote useful, relevant and accurate content.
Google's anti-fake-news policy
Instructions to Quality Raters to pay close attention to Your Money Your Life ( YMYL ) content: health, finance, legal, safety, etc.
Content focused onhuman favored in search engine results ("SERP")
Source: "What designers need to know about Google's Helpful Content update (August 2022)"Google, Thursday August 18
Respond to the emergence of artificial intelligence and the industrialization of content less relevant than your own.
Ramping up the use ofAI technologies are opening up a host of exciting opportunities. These are obviously processes to be studied and exploited! But faced with the risk of mass production of approximate contentyou need to demonstrate and establish your authority even further.
Show that your publications are trustworthy.
Prove that you're a reference.
"Creating an abundance of content with little effort or originality with no editing or manual curation is often the defining
attribute of spammy websites. One way to do this is to use "auto-generated" content. [... ] Pages and websites made up of auto-generated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest. "
Source : Search Quality Evaluator GuidelinesGoogle, December 15, 2022
