Assert your expertise
With Internet users, your employees, your partners, and search engines.
So that no one questions your authority in your market
Internet users and search engines will identify you as the specialists in your market. You are the most relevant player in your industry...
Let people know!
Experience - Expertise - Authority - Trust
E-E-A-T Audit
No room for doubt!
Your content and your editorial strategy are examined with a fine-tooth comb. Identify the flaws in your speech! Fill in the gaps that sow hesitation among your Internet users and indecision among your partners.
👀 Competitive research andauthority strategy of your competitors.
♟️ Audit of your content strategy content strategy
🚩 Identification of barriers that work against E-E-A-T recommendations.
🎓 Device recommendation to brand your expertise
🤝 Recommendation of devices to increase the level of trust granted to the search engine and Internet users
Helpful Content Update
The update "Helpful Content" update of Google in August 2022 affirms the ambition of the leading search engine in France to promote useful, relevant and accurate content.
Google's anti-fake news policy
Instructions to the Quality Raters to pay close attention to the Your Money Your Life ( YMYL ) content: health, finance, legal, security, etc.
Content focused onhuman-centered content favored in search engine results ("SERP")
Source: "What creators need to know about Google's Helpful Content update (August 2022)"Google, Thursday, August 18
Respond to the emergence of artificial intelligence and the industrialization of content that is less relevant than your own.
The rise in popularity and accessibility for the general public ofAI technologies bring great opportunities. These are obviously processes to study and exploit! But faced with the risk of mass production of approximate contentyou must demonstrate and establish your authority even more.
Show that your publications are trusted.
Prove that you are a reference.
"Creating an abundance of content with little effort or originality with no editing or manual curation is often the defining
attribute of spammy websites. One way to do this is to use "auto-generated" content. [... ] Pages and websites made up of auto-generated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest. "
Source: Search Quality Evaluator GuidelinesGoogle, December 15, 2022
