Training: Technical SEO for web copywriters and communication managers
Training October 10, 2024, Reims (downtown)
or October 17, 2024
or in Paris on November 22, 2024.
1 100 € HT /person 1 day, snacks and lunch included.
Relevant content increases your visibility, but a technical shortcoming can make you invisible in Google.
Remote
800 excl. tax/person
2 half-days on request
can be financed up to 100% by your OPCO
See an overview of your training content in this conference held at
BrightonSEO in September 2023.
Training objectives :
Search Engine Optimization (SEO ) is a complex, multi-faceted field of expertise. Due to a lack of opportunity or training, the advanced technical aspects of SEO are all too often overlooked. This training course offers you a fresh look at SEO by acquiring the essential and up-to-date technical fundamentals for optimized optimized digital communication.
Don't penalize your own SEO, or hinder your visibility, through ignorance of the technical factors involved in Google positioning.
You're not getting any hits even though your content is great.
You don't know the difference between a link and a redirect.
You frown when you talk to a web developer.
This course is aimed at intermediate to experienced web copywriters and communications managers.who spend most of their working time on editorial tasks. We provide you with the essential fundamentals to better understand the Web and how a website is built.
You'll know :
Talk to developers and understand their needs,
Express your needs to your Web agency and technical teams,
Interpret your results and recommend solutions.
We'll also focus on techniques for acquiring visibility, traffic and leads. You'll also leave with your own SEO dashboard project to improve your performance and present to your customers, colleagues and superiors.
Don't sabotage your communication efforts because of technical SEO shortcomings on your website.
Training content :
Semantic analysis and benchmarking
Market tools
Collecting data
Data interpretation, performance analysis
Data tracking and reporting
Content strategy
Identifying opportunities
Level of competition
Strategy deployment and planning
Editorial project management, multilingual management
Technical SEO for editorial
Technical SEO knowledge of your site's structure and the behaviour of search engine robots
Time-saving analysis tools
Crawl and comparative analysis
Generative content tools, opportunities and prospects
Advanced content optimization
Keyword Research for your content
Competitor analysis
Content optimization
Internal linking
Copywriting
Measuring and interpreting click-through rate (CTR)
Measure and interpret bounce rate and other performance indicators related to the experience on your website
Branding and copywriting tips and resources
Tools and performance measurement
Tools available on the market
RGPD
Build a monitoring dashboard and continuously improve your work
Training conditions :
1 day
Presential, in downtown Reims (51), a 10-minute walk from Reims Ville train station.
6 people maximum.
A preliminary interview enables us to tailor the training to your business sector.
Snacks and lunch included.
Accommodation and travel costs are your responsibility.
A 50% deposit is required to attend your training session.
Your training financed up to 100
Qualiopi-certified training
Your training can be financed by applying to your OPCO (Opérateur de Compétences). You can finance all or part of the service. The application must be submitted and accepted before the training date in order to obtain funding.
Apply for OPCO financing
Your OPCO depends on your sector of activity and your collective bargaining agreement. Would you like to know whether you are eligible as an employee, entrepreneur or freelancer? Contact us to find out!
Each session is accompanied by a practical manual containing a selection of techniques and tips specifically adapted to your professional field. An initial interview is scheduled to identify your needs and aspirations, making it easier to personalize your learning path.
The ASSONANCE agency, specialized in content marketing and SEO, has a solid reputation built up since 2016 in the field of generating traffic and boosting visibility through digital media. Based in Reims, ASSONANCE works with customers all over France and also for an international clientele.
Syphaïwong Bay has been a content strategy & SEO consultant since 2011. Her work and assignments with ASSONANCE Agency have enabled her to develop a global vision of the different actions required to increase her customers' online visibility and sales: websites, SEO, SMO, email marketing, etc. Today, Syphaïwong shares her experience and case studies at conferences in France and abroad: Search Y (Paris), BrightonSEO (Brighton, UK), International Search Summit (Barcelona, Spain), SEO Camp'us, Women in Tech SEO (London, UK & Berlin, Germany).
She has alsotaught at the École nationale des chartes - PSL(Master 2 Technologies Numériques Appliquées à l'Histoire) and atINSEEC in Bordeaux.
Syphaïwong won
in 2011, the Golden Blog Award in the Graphic Culture category,
in 2019, the SEMY Award "Jeune Espoir" for French search marketing.
