ASSONANCE in 2024: projects and new ideas
NGL, as people younger than me say on TikTok (“not gonna lie”), the ASSONANCE agency project is closely tied to my own journey and my own desire to create content. My greatest satisfaction has been watching thisoptimized content marketing agency over the years, while implementing changes very gradually and only when I was ready to take them on. Of course, the early years focused on SEO-oriented web copywriting. We still do that diligently. However, I’ve always wanted to move toward multimedia. It’s this same desire to produce content enriched with more than just text that has guided my studies and my career. Those who know me personally know that I initially trained in multimedia journalism, earning the title of “multimedia editor-designer”—a path I ultimately traded for a preparatory program in applied arts (???!) followed by several years at RESONEO after some experience in the media and as a freelancer. As you’ll see later in this post,—as Franck Ribéry would say—“the wheel turns”—and it turned quickly. Plot twist: back to square one. It seems that studying the humanities wasn’t a waste of time after all.
Today, our agency offers an impressive range of services : SEO-Oriented Content Marketing Consulting, E-E-A-T Audit, Content Automation with MailChimp, YouTube SEO, Email Marketing, Social Media Content Marketing, Web Storytelling, and Documentary Content.
Reaffirming Our Global Position
We travel to stay better informed about current events, meet with our peers in France and abroad, expand our networks, and—above all—learn even more about our professions.
In the photo here, you can see three team members (Hélène Ioannidis, Jennifer Trouille, and myself) at an incredible restaurant in the United Kingdom during BrightonSEO in the fall of 2023. By the way, this stunning restaurant was this one.
In late 2022, Lola Depret also joined our team as an apprentice Content Manager. She’s doing a fantastic job—our clients have already seen her work, but you can also check it out in *Revue Hypertexte* as well as in a unique upcoming marketing campaign.
You can meet us in 2024 at the following trade shows:
BrightonSEO, April 25 & 26, 2024, “Creativity at the Rise of Generative Content” conference,
Annecy Web on June 6, 2024, sponsored by ASSONANCE Agency with a great event organized by Lola,
Women in Tech SEO Fest Berlin, June 7, 2024, presentation titled “Clustering Methods for Better Keyword Research.”
We were also just recently at SEOByNight in Orléans and are open to scheduling other events!
Today, a good half of our agency’s revenue comes from our collaborations with partners outside France or from helping French clients expand internationally through content localization. You’ve probably noticed that we’ve undergone a small rebranding to “ASSONANCE Agency” to make our services easier to understand for our non-French-speaking clients.
A commitment to providing our customers and partners with the resources they need to keep pushing the boundaries
We’re communicating more frequently than before, and we’re also producing content across a variety of platforms. On the one hand, this is something we enjoy, and it allows us to experiment with storytelling methods other than writing so we can stay up to date on the various possible mediums. We have in-house expertise in video editing, graphic design, and journalism—it would be a shame not to make use of it. Thanks to these skills, we have created
the Euphonie podcast to discuss the challenges of writing,
our newsletter,
our Instagram account,
which complement
Excerpt from the latest episode of the Euphonie podcast:
We’re also hosting a webinar on March 28 at 3:00 p.m. about organic SEO on and with YouTube to help you grow your audience and increase your revenue through video marketing.
Content Marketing Optimized More Than Ever Before
To stay up to date, we’ve invested time in training, including two SEO masterclasses with RESONEO, certification through our partner YourText.Guru, and support from Projet Voltaire. Also, to stay in shape—both mentally and physically—we’ve provided our employees with free access to the UCPA Sport Station fitness center in Greater Reims, in addition to unlimited access to the Masterclass platform. In fact, we’re hiring !
Our Hyperactive Editorial Lab: Euphonie Studio®
Euphonie Studio is a brand we created to expand our editorial offerings by developing experimental formats—and for the love of art. This is content we create for ourselves, using it to test different methodologies and tools. When these tests prove satisfactory to us, these new elements are incorporated (or not) into our consulting services to support our clients. In any case, this allows us to maintain an active watch on developments in our fields. This is how, for example, we launched our email marketing and content automation services via MailChimp and our specialized YouTube SEO service.
We are also working with our partner, Rossel Est Médias, to develop new advertising formats for promotion across the group’s publications—including the newspapers L’Union, L’Ardennais, L’Est éclair, and Libération Champagne—with online and print media working hand in hand. Would you like to gain visibility in one of these publications? Contact us to get in touch!
Launching Our Own Publication: Revue Hypertexte®
In January 2024, we launched *Revue Hypertexte* following a year of preparation and a two-month crowdfunding campaign for digital subscriptions and early-bird orders of the print edition.
The Hypertext Journal is officially launched with:
free online content
paid online content
1 digital chapter per month (members-only section)
a premium print magazine published once a year
Revue Hypertexte was truly born in January 2016, when the ASSONANCE agency took its first steps. The desire to create an introspective online media outlet focused on the web and its uses was very important to me. I am now more than happy to have brought this project to life at a time when our agency was mature enough to support such an endeavor.
Hypertexte® Magazine covers the Internet, how it works, its key players, and the issues surrounding it. We make it a point of honor to produce interesting, relevant, and entertaining content by creating an experience you’ll enjoy sharing. Our challenge: 0% of visuals from stock photo libraries in the paid version. We want to put visuals and multimedia back at the center of the conversation, rather than treating them merely as a tool to break up the text. Visuals are content.
We are also looking for advertisers and partners to help us grow while staying true to our values and ambitions: to be a multichannel, international, and ethical media outlet. We've put together a great brochure that you can request from us by email or through the form below. A big thank you to our early backers through the crowdfunding campaign, as well as to our founding partners Inéolab, Visibrain, andNeurodivergents in SEO Community.
Excerpt from the brochure for the French-language journal *Hypertexte*.
The next chapter is in the works…
Did you really think we were going to stop there?
Of course, plans for 2025 are already in the works.
