Caran d'Ache: multilingual content management
International content: 4 languages
Caran d'Ache is a prestigious brand of writing instruments, fine art and technical drawing materials. The Swiss brand has been present on the Web in Western Europe and the United States, as well as in Japan for several years.
We've had the great pleasure of working with Caran d'Ache since 2021. Semantic study, help with prioritization, ideas for content and content formats, SEO content creation, copywriting for sales... our missions are as varied as this subject is exciting.
Special feature: all Caran d'Ache content produced by our teams is in 4 languages (French, English, German, Italian). They are then taken over by the Japanese teams for in-house translation. Content localization is therefore very important. Strong choices are made, such as the use of UK English, including for the North American target market, for a high-end positioning.
"We work with Assonance to help us write SEO content: "guide" articles, product listing pages, product sheets... And what can I say, we're more than satisfied with this collaboration!
The team is responsive and very accommodating, and the content is always of excellent quality. True experts in whom we have total confidence. They're also very creative and inspired by the world of fine art and creativity, which shows in their writing!"
Julie Bouldouyre, Digital Marketing Manager at Caran d'Ache
Customized automation
Importing content in 4 languages into all target markets, i.e. 14 site versions, is a demanding task. The time-consuming aspect encouraged us to propose an automated content import system that we had already tested with other customers. Together with the Caran d'Ache teams, we developed a Python transcription system for the creation of an import file. Content is processed in Markdown directly in a Notion template we created. After editorial, product and SEO validation, a Python script transcribes the content into a CSV format that Caran d'Ache can import into its CMS. This saves days of integration work, while allowing us to concentrate on editorial aspects.
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Content ideas
Study and Benchmark to identify content with SEO traffic potential, and above all the trends that will shape tomorrow's fine arts and creative leisure market;
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SEO Copywriting
SEO-focused content creation with a strong copywriting edge for high-quality brand content true to Caran d'Ache's DNA.
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Being a facilitator
Depending on your needs, we adapt the format of the deliverables to enable comfortable and efficient integration of content in 4 languages.
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Python development
We automate the redundant parts of content creation so that we can focus more on the editorial and on highlighting the customer's products.