🛍️ Content marketing for convenience stores

Take charge of your communication strategy

Are you new to the area and have just opened a store or started a service-type activity (catering, hairdressing, product sales)? Unaccustomed to communicating about your business project, you don't know where to start to manage the image of your business or brand locally?

We'll work with you to identify the best methods to apply, depending on the size of your organization, your objectives and your personal resources.

Website creation, social networking presence, use of tools and appropriate methodology: the aim of this training module is to provide you with the resources you need to take charge of your own communications strategy.

Next sessions in February 2025

980 excl. tax /person


1 day, snacks and lunch included, Reims Centre-Ville

Remote

700 excl. tax/person

2 half-days on request

can be financed up to 100% by your OPCO

Make informed decisions about your communications: from customer acquisition to customer retention.

Should we recruit a communicator?
Would an intern or work-study student be appropriate?
Does the quote from this agency or freelancer correspond to my real needs?
Do I really need to go on Instagram?

Financing arrangements

Your training financed up to 100

ASONANCE Agency works with the Coopérative d'Activités et d'Emplois (CAE) SET UP. SET UP is committed to continuous improvement for its customers, and SET UP Formation obtained Qualiopi certification in April 2021.

Qualiopi certification

Your training can be financed by applying to your OPCO (Opérateur de Compétences). You can finance all or part of the service. The application must be submitted and accepted before the training date in order to obtain funding. OPCO financing is available to employees and self-employed workers.

🧐 Don't know what your OPCO is?

How does it work?

  1. Request a quote by email (contact @ assonance.net)

  2. You will receive a training agreement and the administrative documents you need to apply for funding from your OPCO.

  3. You pay a 50% deposit to attend the course.

  4. After the training course, a final invoice is sent to you. You can pay this invoice or have it paid by your OPCO (subrogation).

  5. Expand your business!

Program

Duration: 1 day.

Format: 1 morning presentation of the methodologies to be adopted + 1 afternoon in the form of a workshop / personalized consultation.
☕ At the end of the training day, time is set aside for oral debriefing and questions.

The course

Benchmark & Brand strategy

9 H - 12H

  • Communicating your business locally: Web logic and best practices.

  • List short-, medium- and long-term visibility objectives.

  • Competitive intelligence: who are my competitors? What do they do? Study practices that could be of interest to your own project.

  • Analyze your online visibility and develop a strategy.

Work and reflection on the choice of communication channels

2PM - 3PM

  • Editing and maintaining an adapted website: creation stages and best practices (technical and editorial aspects, optimization of referencing via adapted SEO techniques).

  • Social networking: which social networks for which project?

  • E-mailing campaigns: editing and sending a newsletter, how does it work?

  • Creating and updating a Google My Business listing: the right reflexes.

Methodology adapted to each project

3PM - 5PM

  • Editorial content planning according to project profile: what frequency of publication, what content? How to organize?

  • An overview of time-saving tools and methods

  • Presentation of tools for analyzing performance and measuring campaign profitability