Optimized, engaging, and memorable content
Your editorial content is read by curious readers, interested parties, future customers, people looking for answers, search engine bots, and large language models (LLMs).
Become a go-to source for your audience and search engines. ASSONANCE Agency’s recommendations and content support your goals of increasing visibility, driving growth, and enhancing your brand image.
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Editorial-Focused SEO and GEO Audit
Before we start writing, we make sure your website’s technical aspects aren’t holding back your visibility. Our audits include a technical component: what’s holding you back, what improvements can be made, and in what order. You’ll walk away with recommendations ranked by priority, formulated to be understood by both your technical and marketing teams.
And it doesn't stop with the audit: we remain attentive to technical issues throughout our partnership.
Writing processes tailored to generative research
Generative models don't read an article the way a human reader does: they break it down into fragments, and a piece of information isolated at the end of the text is unlikely to ever be linked to the question asked.
So we’ve revised our writing approach. One issue, one answer, one self-contained section: each section must stand on its own. An explicit structure, context provided without mechanical repetition, recent sources that are dated and annotated, numerical data, and an identified author whenever possible. Signs of credibility are essential for being cited in AI responses.
Benchmark & Strategic Directions
Before we start writing, we learn about your business. Interviews with your experts, industry research, analysis of your products, and an understanding of the specific rules of your market: it’s this consulting phase that makes the difference between generic content and content that your customers recognize as uniquely yours.
We then analyze your competitors (visibility, activity, methods, and recent developments). You’ll walk away not only with a strategy, but also with a list of quick wins to capitalize on right away.
Editorial planning
Posting at the right time is often better than posting more frequently. We build your schedule based on your seasonal patterns, recurring topics in your market, and actual search trends.
Our monitoring remains active throughout the duration of the partnership: when a trend emerges, you’ll be in a position to capitalize on it. The schedule is aligned with your news and other channels (SEA, social ads, offline, generative engines) so that each piece of content can be repurposed multiple times.
A text can be perfectly translated yet completely inappropriate. Homonyms, slang, implicit cultural references, and what your audience considers normal or out of place—that’s where your success lies, not in the dictionary.
We localize your content market by market using local keyword research, rewriting by native-speaking writers, and manual proofreading to catch what machine translation misses. And we alert you to potential risks before publication—not after negative buzz has already spread.
A topic we’re also covering on stage: “Entering a new international market: cultural mistakes to avoid,” International Search Summit, Barcelona.
Languages available today: French, English, German, Italian, Spanish, Polish
International Content
Continuous editorial and technical monitoring
SEO is changing, and GEO has emerged. Generative search engines are on the rise, and certain formats are becoming obsolete. We continuously monitor these developments—including algorithm updates, technical constraints, and new search trends—to ensure our content remains relevant over the long term.
But we don’t just follow trends—we test them. Euphonie Studio, our editorial lab, is where we experiment with formats before offering them to our clients (documented web stories, podcasts, print magazines). What works makes its way into your platforms. What doesn’t stays with us.
Process Automation
A content team spends a lot of time on tasks that have nothing to do with editing: compiling exports, cross-referencing data, checking tags, and verifying things line by line that could have been done automatically.
We automate these tasks by collecting and cross-referencing SEO data, performing routine quality checks, preparing briefs, monitoring visibility, creating bulk import files for your CMS, and more. Free your teams from repetitive, low-value tasks.