On-site content

 

The contents of a website are read by the curious, the interested, the future customers, the people looking for answers, the search engine robots.

Our job is to make your website as relevant as possible. It becomes a reference for both people and robots. And we insist on the subject of robots. Because when you spend time (and money) defining an editorial strategy, you might as well help it to gain visibility!

ASSONANCE recommendations and content support your visibility and branding objectives. Strategies define action plans for a qualified audience

Our know-how.

 

Editorial oriented SEO audit

 

The implementation of an editorial strategy requires the best ground to work on. We work with you to ensure that the technical structure of your website does not limit the performance of your content marketing actions... and communication in general.

ASSONANCE includes in its audits a technical part dedicated to the detection of obstacles and opportunities for your visibility. We propose a series of recommendations to be coordinated with the priorities of your technical and marketing resources.

Throughout the services, the ASSONANCE team remains attentive to the technical issues related to online content.

 

Benchmark & Strategic Directions

 

The entry into each new project requires a getting to know your business, your products, your services and the issues that make up the particularities of your market. A period of consulting is specifically devoted to interviews and the establishment of a sectorial watch. We call this moment "the immersion phase".

A competitive study (visibility, activities, methodologies, news) is essential for the design of a strategy. It allows not only to survey the actions to be implemented but also the quick wins and opportunities to seize quickly.

 

Editorial planning

 

Editorial planning for the Web must take into account the effects of seasonality and the needs of your business. In addition to taking into account search trends and the main trends in your market, continuous monitoring allows for the detection of trends to be seized. In the same way, coordination with your news and the creation of synergies with other acquisition channels (SEA, social ads, offline...) will make the difference in design of an optimized and efficient planning.

 
 

Optimization of editorial processes

 

Producing editorial content for a website has a cost to be measured. The average price of a page for an SEO editorial project varies depending on :

  • the quantity,

  • the expertise of the resource requested (specialized writer, technical expert, etc.),

  • the measured KPIs and the objectives in front of them.

ASSONANCE is aware of the need to adapt projects according to available budgets and human resources.

We propose several scenarios and present the advantages and disadvantages of each process.

  • Fully outsourced writing?

  • Choose the length of the contents?

  • With or without image?

  • Hire a graphic designer/illustrator?

  • Automated writing ?

  • Do you only need technical proofreading for content optimization?

  • Hybrid formula ?

  • Need to develop a script to automate document processing?

We focus on the client's benefit in each scenario presented in order to save time and resources (human and financial) throughout your editorial project.

 

Consulting for international sites

 

For efficient efficient content (visibility, conversion, loyalty)companies and e-businesses present in several countries must specify their content for each market.

ASSONANCE works with several international agencies and brands to conduct keyword research in order to guide the strategies for each country. In this sense, ASSONANCE is a reference partner for non-French speaking companies established in the French market. Our editorial vision and our SEO expertise allow us to carry out benchmarks directly focused on the performance of content.

 

Multilingual content & SEO: the end of the Babel myth

 

Each market has its own specificities. The themes are not exactly the same, the clients and prospects are different. Finally, competitors do not necessarily have the same practices from one territory to another.

ASSONANCE translation adjusts content to the challenges of the target country. It requires adapting to a new context. That's why it's important to use professional translators who are aware of SEO.