SEO Camp'us 2023: We went to Versailles
This year's SEO Camp'us Paris took place on June 29 and 30, 2023. We went along to get a broad overview of what's happening in SEO today. Here are a few notes taken at the conferences. It's far from exhaustive (deliberately so), because after all... you had to be there!
Replays are available here (registration until July 20, 2023).
Backlinks: recipes for success on Google, by Guillaume Pracht (Linksgarden)
Guillaume's lecture asserts that a good link is a validated and active link for a good PageRank between pages. He insists on the need to contextualize the link by selecting websites in the right thematic area with good TTF (Topical Trust Flow) and a semantically optimized web page. The speaker doesn't hesitate to say that a link has a "particular smell", and we wonder whether that would be more strawberry or chocolate. In any case, the more popular the site, the more powerful it will be. In all cases, we take a measured approach and vary our methods.
"Content is king, linking is queen
Guillaume Pracht 's favorite KPIs :
RD (Referral Domain): quantitative
TF (Trust Flow): qualitative
TTF (Topical Trust Flow): relevance
the ratio between the number of TFs and CF (Citation Flow)
UR (URL Rating): qualitative
Analysis of the site itself
Extracting backlinks to go further.
SEO strategy applied to SMEs, by Alexis Fenaille (alexeo)
According to Alexis Fenaille, SEO should never account for more than 30% of an SME's acquisition sales. This is the three-thirds rule. A long-term vision over five years enables us to project ourselves and define targeted objectives. While an SEO benchmark is obviously useful, you also need to think about your various techniques in terms of the context of the market under study. For example, SEO and SEA can be combined, depending on the desired budget management.
Alexis Fenaille insists that SEO alone is not enough to get a business off the ground. The product and service offered by the target site must be relevant and attractive. Otherwise, an acquisition strategy can become a dead end.
SEO project management, how to save time and be more efficient, by Jacky Giang (Semnaut)
Even if we can identify three different situations: a customer project, an advertiser, a publisher... we can say that the objectives are the same despite the different issues. According to Jacky Giang, good project management should bring: a serene spirit, satisfaction, the achievement of objectives, and peace of mind when taking time off.
Jacky Giang
SEMNAUT
Jacky mentions the recurring problems: lack of time, lack of desire, relationships with developers, bugs, complex communication, managing service providers and the difficulty of putting the system into production.
Unfortunately, all the goodwill in the world sometimes doesn't prevent us from noticing regressions, which we can detect with tools like Content King, Oseox and Semnaut.
The rise of AI: tools, strategies & tips to Drive Growth, by Bastian Grimm (Peak Ace)
According to Bastian Grimm, prompting is the way humans talk to artificial intelligence. Care must be taken to create an effective prompt. Among other things, Bastian lists a number of tools and templates that can be used to create text-based content:
But be careful... never publish without first checking the content!
SEO feedback on the biggest French websites, by Mathieu Chapon (Peak Ace)
The crawl budget.
"It's the amount of resources and time Google will allocate to each site."
Matthieu Chapon reminds us of what's at stake for Google on a daily basis:
Provide the best possible response to users in real time
Crawl 6 million pages per second over a year
Provide the most comprehensive results possible
" Every day Google responds to 8.5 billion searches, 15% of which are new searches every day. "
That's why the management of sites with a very large volume of pages is very special and requires the utmost expertise.
Feedback on SEO, discover and AI, by Paul Sanches
Paul Sanches reflects on his experience generating SEO content for Google Discover. Talking about Chat-GPT, Paul explains that it enables content development by treating it as a personal assistant. The real human editor, on the other hand, is a source of information.
The SEO Eldorado that is Discover - Paul Sanches, SEO Camp'us 2023
WEBPERF & SEO: Putting an end to the myths, by Alexandre Pinat (Primelis) and Patrick Valibus (410 Gone)
Alexandre Pinat and Patrick Valibus co-present this conference. They describe website web performance as a real business issue. Bounce rate can have a major impact on conversion rate! Improving a website's loading performance automatically increases sales. This is all the more important if we take into account the SEO challenges linked to the Core Web Vitals communicated by Google.
Google SERP: the best methods for analyzing it and using it in your strategy, by Daniel Roch (SEOMix) and Axel Janvier (SEOMix)
Daniel Roch and Axel Janvier of SEOMix begin with "Once upon a time there was a SERP":
it's variable and personalized,
it is geolocated,
it depends on the support (desktop, mobile).
Both consultants talk about the importance of choosing the right term to target by understanding the right search intent for one's objectives. Also, SERP analysis provides excellent leads for visualizing the competition, in particular by spotting the presence of enriched results (images, knowledge graph, position zero). However, the volatility of the SERP encourages you to follow its evolution month after month.
The 7 deadly sins of SEO, by Emmanuel de Vaumoret (and how to counter them)
Emmanuel de Vauxmoret explains what he considers to be the 7 deadly sins of SEO.
Pride: Aim for the short and long tail equally, not just the long tail.
Envy: Avoid copying a competitor's strategy, but choose to draw inspiration from it.
Anger: Remaining calm in the face of Google's algorithm evolutions and changes.
Laziness: Avoid neglecting the fundamentals of SEO.
Greed: It's best to take into account the human and UX indicators.
Stinginess: Set a reasonable budget.
Lust: Don't take a purely short-term view of strategies, for example by rapidly accumulating low-quality links.
