Jennifer Trouille: project manager with an eye for detail.
On the ASSONANCE.Agency blog, we’re featuring an interview today with Jennifer Trouille, a project manager who joined our team in 2021. She started out as an intern and then stayed on with us—and we’re very happy she did!
Who are you, and what was your career path before joining Assonance?
My name is Jennifer, I’m 31 years old, and I’m what you might call a “literary type.” After earning my BAC L, I enrolled in a one-year LEA (Applied Foreign Languages) program, but I quickly realized that this major and the college system weren’t right for me. I switched to a BTS program in Executive Assistance, but after a few months, I knew it wasn’t for me. So I patiently finished my BTS and worked in the hospitality industry as a front desk clerk for several years.
In 2016, I became a mother for the first time. I took advantage of my parental leave to ask myself some questions, take stock of my life, and think about a career change that would allow me to thrive, since I didn’t see myself returning to the hospitality industry. I chose a training program in digital marketing, largely because of the many doors it could open for me. I first joined the Assonance team in 2021 as an intern and then became a full-time web editor upon completing my training.
In your opinion, what are the most important criteria for high-quality content?
The content itself must be interesting and provide relevant information. It’s not enough to write just for the sake of writing; you need to address a specific issue. It doesn’t matter whether it’s a landing page or a product page.
In my opinion, high-quality content is a mix of:
Originality. You have to know how to stand out among the thousands of pages that fill the Internet. That means finding your own style, finding unique information, and that little something that will make all the difference.
Relevant information. It doesn't matter whether the content is 600 or 1,500 words long, as long as it addresses the issue.
Good spelling. Content riddled with mistakes won't be appealing to readers and will lose all its value, even if the substance is excellent.
Reliable sources. Quality goes hand in hand with reliability. It’s important to cross-check sources to provide readers with reliable information.
Proper optimization. Text, title, meta description, image—nothing should be overlooked; these are all part of the content, and they’re what can make all the difference.
A good link structure. Choose your anchor text carefully and link to relevant pages.
What tools do you use on a daily basis, and what do you use them for?
I use a few of them. Some every day. Others sparingly, as needed.
YourTextGuru. It helps me identify which keywords to use and check whether my content is optimized.
SemRush or Babbar’s Semantic Explorer tool. They help me come up with ideas for certain articles, find relevant topics and questions for an FAQ, structure an article, and so on.
KillDuplicate. The essential tool I use after I finish writing to check the duplicate content rate of my content.
Language Tool. Essential for checking spelling and grammar when I'm writing.
ChatGPT. I’m no AI expert—far from it—but ChatGPT is very helpful for outlining an article, rephrasing certain sentences when I’m stuck, or brainstorming on my own to come up with ideas.
My brain. For thinking and imagining. Because, believe it or not, it’s still the driving force behind my creativity.
Do you think it's possible to create SEO-optimized content without using these tools?
Without a few basic tools, content can be good, interesting, and very well written, but it won’t necessarily be well optimized. In my opinion, using YourTextGuru, for example, is essential for creating content that’s properly optimized for SEO.
