Jennifer Trouille: project manager with an eye for detail.
Today on the ASSONANCE.Agency blog, we welcome Jennifer Trouille, a project manager who joined our team in 2021. Initially an intern, she has since stayed with us, and we're very happy she has!
Who are you and what was your background before joining Assonance?
My name's Jennifer, I'm 31 and I'm what you'd call literary. After passing my BAC L, I went on to do a year of LEA (Applied Foreign Languages), but I quickly realized that this course and the university system weren't for me. I reoriented myself towards a BTS (2-year technical diploma) in management assistant, but after a few months I knew I didn't like it. So I patiently finished my BTS, and worked in the hotel industry as a receptionist for several years.
In 2016, I became a mother for the first time. I took advantage of my parental leave to ask myself some questions, take stock and think about a career change in which I could flourish, as I couldn't see myself returning to the hotel business. I chose to train as a Digital Marketing Manager, mainly because of the multitude of doors it could open for me. I first joined the Assonance team in 2021 as an intern and then became a full-time web copywriter at the end of my training.
What do you think are the most important criteria for quality content?
The content itself must be interesting and provide relevant information. It's not enough to write just for the sake of writing, but to respond to a problem. It doesn't matter whether it's a landing page or a product sheet.
In my opinion, quality content is a mix of :
Originality. You need to stand out from the thousands of pages on the Internet. This means finding your own style, finding different information, that little something that makes all the difference.
Relevant information. It doesn't matter if the content is 600 or 1,500 words, as long as it addresses the problem.
Good spelling. Content full of mistakes won't make you want to read it, and will lose all its quality, even if the content is excellent.
Reliable sources. Quality means reliability. You have to cross-reference your sources to give the reader reliable information.
Good optimization. Text, title, meta-description, image: nothing should be neglected. It's also part of the content, and it's what will make the difference.
Good linking. Choose your link anchors carefully and link to relevant pages.
What tools do you use on a daily basis and for what purpose?
I use a few. Some every day. Others sparingly, depending on my needs.
YourTextGuru. It allows me to identify the keywords to use and check the optimization of a content.
SemRush or Babbar's Semantic Explorer tool. They help me to find leads for certain articles, or to find relevant topics, questions for an FAQ, structure an article, and so on.
KillDuplicate. The essential tool when I've finished writing to check the duplicate content rate of my content.
Language Tool. Indispensable for checking spelling and grammar when I'm writing.
ChatGPT. I'm not an AI expert, far from it, but ChatGPT is very useful to me for developing an article outline, rephrasing certain sentences when I'm in trouble, or brainstorming with myself and coming up with ideas.
My brain. To think, to imagine. Because it's still the driving force behind my creativity.
Do you think it's possible to create SEO-optimized content without using these tools?
Without a minimum of tools, content can be good, interesting and very well written, but it won't necessarily be well optimized. Using YourTextGuru, for example, is, in my opinion, a must for creating content that is properly optimized for SEO.
