Lola Depret, SEO apprentice Editorial
Lola joined the ASSONANCE.Agency team at the start of the 2022 school year.
To kick off her second year with our team on the right foot, we’d like to introduce her to you a little more formally! In this interview, Lola talks about her background, her education, and learning a new profession.
Who are you, and what was your career path before joining Assonance?
My name is Lola Depret, I’m 21 years old, and I’ve been living in Reims since 2019. I’m currently working at Assonance as a junior web editor and content manager, and I’ve been in a work-study program since September 2022, which will last for two years. With a BTS in International Business and a bachelor’s degree in Marketing and Communication Management, I’m now pursuing a master’s degree in Communication and Marketing Strategy at ECS - Mediaschool in Reims. Before joining the team, I worked at J’aime Thé Café in downtown Reims, where I was primarily a community manager and barista (that’s actually where I met Syphaï). That was my first long-term job after a few months of internships and various seasonal gigs.
When I joined Assonance.Agency, I took on a real challenge in a field I had never explored before: SEO.
Lola Depret
LinkedIn: https://www.linkedin.com/in/loladepret/
The customer's perspective differs from what they would have been advised to do. What advice would you give to someone facing this situation?
Sometimes you might disagree with your sister, your mom, or your best friend… And yet, that doesn’t break your bond. It’s important to remember that everyone has their own opinion and that not everyone can agree (the world would be pretty boring if everyone thought the same way, wouldn’t it?). The main thing is to respect other people’s opinions.
It’s the same with a client: you can give them advice, and they may or may not follow it. It’s their choice, and there’s nothing you can do to change that. The goal isn’t to get into a fight. Give your advice, make your case, and let the client make their own decision—it’s their responsibility.
In which industry would you like to work after you graduate?
The end of my schooling is approaching; in a year’s time, I’ll be entering the workforce. I’ve already given a lot of thought to the question, “What would you like to do when you grow up?” …
My answer: I want to do what I enjoy! I don’t have a preferred industry; my only wish is to continue working in communications. The only way for me to find fulfillment in my work is to be able to express my creativity and learn something new every day. And I have to say that, as a web editor, I couldn’t be doing better. So why not keep up the momentum?
In your opinion, which skills you learned at Assonance will be most useful to you?
Every skill you learn will come in handy someday. It was thanks to Assonance that I learned the basics, best practices, tools, and fundamentals of SEO and optimization. I think that’s a real asset. It’s a fairly complex field that many people don’t fully understand, yet it’s essential for any business today.
