Storytelling, Copywriting & SEO: the startup' pack for naming and marketing your innovation
How do you talk about a breakthrough innovation? How can you use SEO to promote an innovation to an audience that doesn't know what it's called, but surely needs it? What keywords should you choose to talk about an unprecedented product or service? How do you turn your invention into an innovation when you're a startup?
In June 2022, Morgane and Camille gave a talk at the SEO Garden Party organized by backlinks platform Linksgarden. The aim of the webinar Storytelling, Copywriting & SEO: the startup' pack for naming and marketing your innovation ? To provide food for thought and best practices for creating relevant and effective content when launching your innovation on the market.
Acquisition strategy, naming, creation of hybrid pages, choice of keywords, definition of the KPIs to use to measure ROI, find out our advice for conquering the world and... Google!
