Storytelling, Copywriting & SEO: The Startup Package for Naming and Promoting Your Innovation in the Market
How do you talk about a groundbreaking innovation? How can you use SEO to raise awareness of an innovation among an audience that doesn’t know what to call it, but surely needs it? What keywords should you choose to describe an unprecedented product or service? How can a startup turn its invention into an innovation?
In June 2022, Morgane and Camille hosted a webinar at the SEO Garden Party organized by the backlink platform Linksgarden. The goal of the webinar , “Storytelling, Copywriting & SEO: The Startup’s Guide to Naming and Promoting Your Innovation in the Market,” was to provide insights and best practices for creating relevant and effective content when launching an innovation into the market.
Acquisition strategy, naming, creating hybrid pages, keyword selection, defining KPIs to measure ROI—check out our tips for conquering the world and… Google!
